All The Apprentice Losers

Sir Alan Sugar is slowly whittling down the Apprentice applicants until he gets down to the one winner, who will earn an apprenticeship in his business empire.

Many strong contestants have fallen over simple things like mis-pricing lobsters, confusing the definition of kosher or creating the Save the Planet greetings cards.

Each week, the losing applicant comes into the Heart Breakfast studio to speak to Jamie and Harriet and you can hear all the interviews right here.

	Task: To create a brand and advertising campaign for a new men's perfume. The winner because: He and Claire won the task and Sir Alan chose Lee as he didn't think he'd be able to cope with working with Claire every day!

Lucinda	Task: Being interviewed by Sir Alan's high-powered business friends. Fired for: She was a bit too zany for Sir Alan and did not convince him that she actually wanted the job.

Raef	Task: Creating a brand, TV ad and press ad for a box of tissues. Fired for: He put no branding in his TV ad and Sir Alan told him he was full of hot air.

Sara	Task: Sell wedding dresses and accessories at a national bridal show. Fired for: Failed to sell a single wedding cake and was fired for her ove-aggressive sales technique.

Jenny	Task: Haggling for ten different items in a Moroccan souk. Fired for: Being accused of lying. Fired before she even got as far as the boardroom.

Kevin	Task: Creating greetings cards for a new special event day. Fired for: Kevin's team chose cards for a Save the Planet day - and didn't see the irony, so he was sent on his way.

Lindi	Task: Selling new flavours of ice cream to London businesses. Fired for: Offering exclusivity of the ice cream to a single gastropub in London.

Simon	Task: Running a photography business in Bluewater. Fired for: General incompetence in running the business, leaving it closed for much of the afternoon.

Ian	Task: Running a theme night in a local gastropub. Fired for: Losing complete control over the task, meaning that head chef Kevin had to take over

Nick	Task: Selling a range of fish at a London market. Fired for: Getting the pricing of lobster wrong, so they were selling whole live lobsters for £5 instead of £5 per lb.

All The Apprentice Losers

Lucinda

Raef

Sara

Jenny

Kevin

Lindi

Simon

Ian

Nick

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